How To Increase Traffic By Offering A Free eCourse

Wednesday, May 6th, 2009 at 10:05 pm

If you have extensive knowledge on a specific niche, why not produce a free course for your website visitors. The course needs to be relevant to the theme of your website. If you are marketing weight loss associated products, you’d want to giveaway a free course based around losing weight.

You might offer the course in html, autoresponder, or ebook format.

HTML – You can host your course right on your web site. On one web page, create a title page and table of contents. Use clickable chapter links so they can go to the sections easily were they need the most help. Increase your traffic by permitting people to give away the course to their website visitors. Just have them link to your web site.

eBOOK – Your course could be in the form of a downloadable ebook format. Include your business ad in the ebook. A good ebook software to use is Editor Pro, you can find it at http://www.e-ditorial.com . You could allow other people to give away the ebook. They could just upload it to their own server. Each time anyone downloads it, they’ll see your business ad.

AUTORESPONDER – You can distribute your course via an autoresponder. You can sign-up to get a free follow-up autoresponder from GetResponse.com. Include each lesson of your course on each follow-up message you send. You could increase traffic by letting advertisers include their ad within the course. Ask them, in return, to advertise the free course at their website or by emailing their list. Just ask them to link to your web site.

My prefered method is combining sending messages by autoresponder containing a link to an HTML page. This way your prospects get used to receiving your messages, but also visit your web pages where you can place other ads.

There are many other formats you can use to create your free course; downloadable text, pdf, audio, CD/DVD, video, etc. You can combine any of these methods above to increase the perceived value to your visitors.

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