List building is essential to any online marketing venture, whether you have your own products to sell or you are promoting as an affiliate.

Having a targeted list will allow you to capture the names and email address of interested visitors, this will enable you to build credibility with them and continue to market to them. You must have your own list no matter what your niche.

List building is a fundamental part of any internet marketers arsenal, as it is the result of using this strategy that sales occur. People don’t usually buy right away, it takes several contacts before people will buy.

Without a list, you probably won’t make much money. If you’ve just started out online, what are the chances you’ll be able to compete with the established marketers. You need to grab peoples attention  to get them on your list.

You’ve no doubt heard the saying ‘the money’s in the list’, but actually the real money is in your follow-up. To automate your follow up you will need an autoresponder such as Aweber or GetResponse, this will provide your form code to put on your webpage.

You need to load your autoresponder with 5 – 7 initial messages, your first message should be a welcome message with the download link to any product you have offered as an enticement to opt-in to your list.

Offer great content to your subscribers. Use the ratio of around 3 messages of useful content to 1 where you promote your paid product. Include the link to your paid product in your P.S. at the end of your content messages, just make sure your content is relevant to your product. Your ultimate aim is a happy list, this leads to a more responsive list, and gives you the best chance of keeping your subscribers on the list.

A really great way to attract new subscribers is with video.

For example you create a video promoting a product you are an affiliate of and post it to video hosting sites like YouTube. The result, it brings traffic to your opt-in page and it makes you money on autopilot for a one off creation.

Now you may be saying to yourself that creating a video is too hard and costs too much.

Not any longer, the internet has made video creation a cinch.

There are some free tools out there that can help you, CamStudio, Windows movie maker and Open Office.

You can use Open Office to make your slides, and record your presentation with CamStudio. You can then edit it in Windows movie maker.

Now you know how easy it is what is stopping you from creating your first video that will bring you  additional traffic and income right now.

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